Friday, June 14, 2013

Listener Feedback: "Does anyone listen to the radio on weekend afternoons?"

Since announcing our upcoming programming changes on Monday, we’ve heard from many listeners; we’ve received both positive and negative feedback on the changes and gotten some good questions.

A comment that has come up several times is related to weekend afternoon listening and goes something like this:  “Of course there are fewer people listening on Saturday and Sunday afternoons.  Everyone is busy and has things to do, so they aren’t listening to the radio.”

In actuality, Arbitron measurement of overall Saturday radio listening in the Winston-Salem-Greensboro-High Point market shows that listening grows steadily throughout the morning and reaches a peak at 1pm.  It then remains fairly steady until 5pm, when it begins a slow decline throughout the evening hours.  The data shows significant use of radio on Saturdays, whereas WFDD’s audience peaks in the 11am hours, drops off sharply at 1pm, and remains low through the rest of the afternoon and evening.  Sunday overall radio listening is similar, while WFDD’s audience is inconsistent throughout the afternoon hours.

The program changes are designed to offer more appealing programs to the audience—replacing least-listened-to programs with new offerings that will create better flow in the schedule and will appeal to a greater number of listeners.  Simply put:  we cannot be a public service if we air programs that the majority of our audience does not listen to.

We know some listeners enjoyed The Splendid Table or The People's Pharmacy.  But to be good stewards of this public radio station we have to look at how the majority of the audience uses WFDD.  And, more of the audience tuned out than tuned in for some programs.  We really think you will like the new programs, so we hope you’ll give them a listen.  If you have other questions, please feel free to get in touch!

Monday, June 10, 2013

88.5 WFDD announced some programming changes today. You can read about the changes here.

Here's a snapshot of the changes:
Monday – Friday:

Have a question or feedback? Email us or comment here! Check this blog for answers and more information a few times a week.